A and B testing - Retail Analytics part 2
This project evaluates whether a new store layout increased performance in three trial stores. Using Quantium’s sales data, I matched each trial store with a statistically similar control store and compared their results during the February–April 2019 trial period. The analysis quantifies the true impact of the layout change on sales and customer activity to determine whether it should be rolled out more broadly.
Findings
The trial layout showed meaningful signs of success. Across the trial period, the participating stores consistently outperformed their matched controls, suggesting that the new layout positively influenced both customer traffic and overall sales.